Management Report

We are growing profitably and sustainably

Daimler accelerated along its profitable growth path in the year 2015. Unit sales, revenue and earnings were significantly higher than in the previous year. We inspired our customers with numerous new products and improved Daimler’s market position. At the same time, we succeeded in putting pioneering innovations on the road, such as autonomous driving and the new plug-in hybrids. We pressed forward with the digitization of our products and processes throughout the Group. On the basis of sound finances, we were once again able to invest very substantial amounts in our future, thus creating the right conditions for further profitable growth.

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