Highlights of 2015
We have set the course for further profitable growth
Daimler continued to implement its strategy of profitable growth at an accelerated pace in 2015. The most important factor in the Group’s success is our extremely attractive and innovative range of products and services, which we expanded systematically during the year under review. We have further consolidated our leading position in the areas of autonomous driving and mobility systems of the future, and we have consistently moved ahead with digitization at all levels. Our success in 2015 is also reflected by the numerous awards we received for our products, as well as by our outstanding achievements in motor sports.
World premiere of the Freightliner Inspiration Truck at Hoover Dam in May 2015
The Freightliner Inspiration Truck is the first autonomously driven truck licensed to operate on a public highway. The vehicle boasts the highest levels of efficiency, safety and connectivity. The basic elements of the autonomous vehicle system in the Inspiration Truck are already being successfully implemented in the Freightliner Cascadia Evolution.
Freightliner Inspiration Truck
World premiere in Las Vegas
With its presentation of the autonomous F 015 Luxury in Motion high-end sedan at the Consumer Electronics Show in Las Vegas, Mercedes-Benz demonstrates how vehicles will be transformed into personal retreats in the future. The extreme interior spaciousness and lounge-like atmosphere of the F 015 take comfort and luxury to a new level.
Mercedes-Benz F 015 Luxury in Motion | World Premiere
car2go launched in China
The world’s biggest car-sharing company announces that it will begin operating in the major city of Chongqing with a fleet of several hundred smart fortwo models. This marks the entry of car2go into the Asian market, whereby operations in Chongqing will serve as a pilot project for expansion into other major cities in Asia.
World premiere for moovel in Stuttgart
With the full integration of online tickets for buses, trams and trains, moovel in Stuttgart is the first provider to offer a genuine one-stop shop for urban mobility. Directly in the moovel app, moovel users can book and pay for journeys with car2go, Flinkster or mytaxi, as well as by German Railways or Stuttgart public transport.
GLE coupe stars in Jurassic World
The two main characters in Jurassic World rely on the off-road capabilities of various Mercedes-Benz vehicles for their adventures in the jungle — and especially on the new GLE Coupe, whose production version is presented for the first time in the film.
Cornerstone laid for a new passenger car plant in Brazil
Mercedes-Benz expands its global production network: A new passenger car manufacturing facility in Iracemápolis (near São Paulo) will begin building C-Class models in the first quarter of 2016; production of the compact GLA SUV will start in the middle of the year.
New Metris van for the United States unveiled
The Metris — the US version of the new Vito — celebrates its premiere at The Work Truck Show in Indianapolis. The Metris went on sale at more than 200 US dealerships in October, and is available in different versions as a panel van (for cargo) and as a tourer (for passengers). The Metris joins the Sprinter as the second van with the three-pointed star in the US market.
People who shape the future
This is the motto for the celebration marking the 100th anniversary of the Mercedes-Benz facility in Sindelfingen. The official ceremony takes place in the new future-oriented Technology Factory. This is where tools and machinery will soon be developed for the Mercedes-Benz plants around the world.
Annual Shareholders’ Meeting approves highest dividend in the company’s history
The Daimler Annual Shareholders’ Meeting takes place for the first time in the new CityCube in Berlin, and is also the first such meeting to be held with the Group’s new Corporate Design. During the meeting, some 5,000 shareholders approve a dividend of €2.45 per share — the highest in the history of the company.
GLA production launch in Beijing
The opening ceremony for the new Mercedes-Benz production plant for compact cars at Beijing Benz Automotive Corporation is a major milestone in the Mercedes-Benz strategy for China. With the launch of GLA production in Beijing, Mercedes-Benz now builds its successful compact vehicles at four locations.
Mercedes-Benz is the most innovative premium brand
Mercedes-Benz is the most innovative premium automobile brand (greatest number of world firsts) according to an in-depth study conducted by the Center of Automotive Management (CAM) and the Pricewaterhouse Coopers (PwC) corporate consulting firm. Mercedes-Benz also receives a special award as the “Most Innovative Brand in the Last Decade.”
Top marks in employer ranking
Daimler receives top marks in the current “trendence Graduate Barometer.” The company is named as one of the best employers in Germany and finishes first in the categories “Innovation of the Year” and “Best Career Website” (among automakers).
Battery technology for stationary applications
Daimler’s wholly owned ACCUMOTIVE subsidiary offers stationary energy storage devices for private and commercial use. Daimler plans to expand cooperation in this field with other sales partners in Germany and around the world.
Truck connectivity in the United States
Daimler Trucks continues to expand its activities in the field of connected services and to this end acquires an interest in Zonar Systems Inc. in North America. The company is one of the leading developers and suppliers of logistics, telematics and connectivity solutions. The investment is a key milestone on the path to completely networked vehicles and value-added services for fleet operators and drivers.
New bus plant in Colombia
Daimler’s wholly owned subsidiary in Colombia, Daimler Colombia S. A., opens a new bus plant in the city of Funza (near Bogotá) with a production capacity of 4,000 units per year. Daimler Buses has built the plant in response to growing demand for regular-service buses and efficient mobility solutions, such as Bus Rapid Transit, in various cities in the region.
Daimler progresses as planned
Daimler sets new records for revenue, unit sales and earnings in the second quarter of 2015. EBIT from ongoing business operations increases by 54 % to €3.8 billion. The Group continues to expect that it will achieve a significant increase in earnings for full-year 2015 as well.
Vito now built in Argentina as well
Local production of the new Vito in Argentina and the model’s launch in that country’s market is part of the “Mercedes-Benz Vans goes global” growth strategy, whose goals are to further increase the division’s technology leadership, expand existing activities and utilize new growth potential.
Production of BharatBenz buses in India
The first bus built by the BharatBenz brand rolls off the production line in Oragadam. The facility there is the only Daimler manufacturing site that builds trucks, buses and engines from Mercedes-Benz, BharatBenz and FUSO at one location.
Cornerstone laid in Mexico
Daimler and the Renault-Nissan Alliance lay the cornerstone for a new joint venture production plant in Aguascalientes. The facility will manufacture premium compact models from the Mercedes-Benz and Infiniti brands. The first Mercedes-Benz vehicles will roll off the assembly line in 2018.
“She’s Mercedes” launched
Mercedes-Benz plans to address women in a more targeted manner in the future, as they are the fastest-growing and most influential group of customers. To this end, the brand with the star launches the “She’s Mercedes” inspiration platform.
She's Mercedes - Mercedes-Benz original
Further reductions in heavy-duty truck fuel consumption
Daimler takes things to the next level four years after the introduction of the OM 471 heavy-duty engine: The Mercedes-Benz Actros further improves its efficiency with up to three percent lower fuel consumption.
Strong signal sent to the workforce
The “Safeguarding the Future” agreement at Daimler will be extended until the end of 2020. The agreement is one of the most extensive and important Group-wide agreements for the workforce and has proved to be effective in difficult times as well. It includes specific firm investment plans on the part of Daimler and a commitment by employees to improve efficiency and flexibility.
IAA 2015: The Mercedes Dream Car Collection
The “Mercedes Dream Car Collection” at the IAA International Motor Show in Frankfurt features three world premieres: the Concept IAA (Intelligent Aerodynamic Automobile), the Mercedes-Benz S-Class convertible and the Mercedes-Benz C-Class coupe. We also presented the new smart convertible in Frankfurt.
Legal and ethical aspects of autonomous driving
Data protection experts, engineers, lawyers, politicians, journalists, IT specialists and representatives of business and industry gather in Frankfurt at Daimler’s invitation during IAA 2015 to discuss open questions related to autonomous driving. The focus is on legal, ethical and social aspects.
1,000,000th Actros delivered from the Wörth plant
The Actros stands for maximum economy, safety and comfort. The Actros demonstrates its efficiency advantages allover Europe in the so-called Fuel Duel. The results of over 1,900 comparative tests speak for themselves: more than 90 % of all duels won, and average fuel-consumption advantage of 10 %.
Daimler begins to offer internships to refugees
Some 40 refugees begin internships at the Stuttgart-Untertürkheim site in a project being carried out in cooperation with the Federal Employment Agency in Germany. Daimler plans to train several hundred refugees in professions that will enable them to work in various industrial sectors in Germany.
First autonomous series-production truck on a German autobahn
The milestone truck is a series-production Actros equipped with the intelligent Highway Pilot system for testing autonomous driving on public roads. The testing of a self-driving truck on public roads in Germany is another milestone on the path to this technology’s market maturity — and to safe and sustainable road freight transport in the future.
Most successful motorsport year in Daimler’s history
MERCEDES AMG PETRONAS clinches both the Drivers’ and the Constructors’ Championship in the Formula 1 series by a wide margin before the season ends. World Champion Lewis Hamilton and second-place finisher Nico Rosberg dominate nearly every race in 2015. Mercedes-Benz also captures the Drivers’ Championship in the German DTM touring car series, with Pascal Wehrlein becoming the youngest champion of all time at the tender age of 20.
Filling stations for fuel-cell vehicles
With the establishment of their joint venture, H2 MOBILITY Deutschland GmbH & Co. KG, the companies Air Liquide, Daimler, Linde, OMV, Shell and Total have set the stage for a phased expansion of the hydrogen filling station network in Germany. Plans call for approximately 400 new stations to be built in Germany by 2023.
Daimler presents its new corporate design
The new corporate design is intended to underscore Daimler’s premium claim worldwide even more effectively than before. The shiny chrome Daimler corporate logo and the use of silver as the new main design color convey a message of modernity, elegance and cutting-edge technology, and also highlight the Group’s relationship with Mercedes-Benz, which is Daimler’s most valuable vehicle brand.
Audi, BMW and Daimler successfully conclude HERE acquisition
The three partners acquire the digital mapping business operated by HERE from Nokia Corporations, with equal shareholdings. The move will ensure the availability of HERE products and services as a permanently open, independent and value-added platform for cloud-based map and mobility services.